When you have two big clients to please, you worry twice as much. Everything from start to finish on this spot went smoothly and both clients approved it immediately. Amazing...
Outdoor posters for a neighborhood place. Small budget. Big fun to work on.
Presenting ideas to a client who understands very little English can be a challenge. But we all ended up speaking the international language of good advertising (corny, right?) and did some nice work.
Posters for Sarah MacLachlan's all female concert.
A subsidiary of Sears, NTB had a voice with an edge.
This campaign was based on telling moms an interesting fact about their babies teeth and of course, shots of extremely cute babies that I liked to call "mommy-melters"
A "before and after" theme is not groundbreaking, but showing it as an interactive pop-up- that was new. And effective. These brochures were available around the gym and the Expressline's attendance at the club increased
A plastic bottle- for the clutz in all of us.
Various digital banners that ran on the New York Times website.
A simple tv spot for a simply great little pan.
Epsilen creates learning software for college faculty. Unlike their old website, I redesigned the site to be more user-friendly and open. The homepage included a mini-movie of dynamic images that were then pulled through other areas of their advertising including print and trade events.
The economic downturn of 2008/9 inspired me (and a friend, Deb Maltzman) to start this web campaign, containing fun and free NYC ideas for those who are unemployed. Within a month, we had over 2,000 followers.